Duck Tape

Description

The Duck brand is known to be the original duct tape. The campaign utilizes this fact with a twist on the question, "Which came first, the chicken or the egg?" The answer of course is neither, the duck came first.

The illustration style and humor for this campaign was influenced by Monty Python animations. This is because the humor was in-line with the brands personality and would appeal to the target market.

Credits


  • Brian Torres

  • Shelby Pickett

  • Justin Hernandez

  • Beth Pfuntner

TV Spot


Promotional Game